Recognized enterprise consultant and also researching the market agency Ice & Sullivan lately supplied a study that will claims Apple’s shift to take on your automotive infotainment market place together with Siri and also iOS 7 is usually “too late and also also confined. ” Apple company released this past 06 so it will probably introduce further Siri integration together with in-car systems when it lets out iOS 7 that drop, nevertheless Ice & Sullivan thinks Apple’s transfer to the place won't ever total much.
“If compared to other players, such as Google and Microsoft, Apple’s intention for the automotive industry seems ambiguous at large and the announcements regarding EyesFree and iOS integration is, at best, a predictable reflex reaction to being left out of the automotive OS game,” Frost & Sullivan analyst Krishna Jayaraman said. “Even if exciting, the ‘iOS for cars’ comes way too late into the market.”
He continued, noting of which whilst Apple’s options will never be commonly acquired, they might come across many market good results with OEMs trying to find ready made options. Over and above of which, they furnish auto businesses an excellent probability to start off partnering with Apple company company.
“From an automotive Tier I perspective, this is a great opportunity to partner with Apple and integrate iOS into their overall infotainment framework,” Jayaraman said. “Apple needs to find a way to make this iOS integration backward compatible by working with OEM aftermarket divisions and allowing the solution to be compatible with older vehicles. This can allow Apple to tap into a larger volume of cars and create a deeper impact.”
